Monday, July 9, 2012

Avoid this email marketing miscue

When creating design and copy for email campaigns, remember that Gmail won’t initially display images (the user must manually change settings).

So while art typically leads the digital marketing dance, it’s essential to have killer copy at the top of the email.

With so many Gmailers out there, it’s important to test what your content will look like display-less.  Otherwise, you'll be deleted before you can say "call-to-action."

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